About us

Our agency is built by people who care deeply about what they do. Behind every project is a team that brings experience, perspective, and intention to the table. We work closely, think strategically, and believe that strong relationships make you fligh high!

Carolin Niendorf

CEO & Founder

I’m the Founder and CEO of Brandbirds Agency. I’ve been working in the influencer and social media space for many years, gaining experience on both: agency and brand side. Along the way, I’ve learned that successful collaborations are built on clarity, trust, and a long-term mindset.

My professional journey has taken me through various roles in social media, influencer marketing, strategic brand communication & talent management within beauty, e-commerce, and PR. These experiences have shaped my understanding of how differently talents and brands operate, and how essential it is to truly understand both perspectives.

With Brandbirds, I founded an agency that puts exactly this understanding at its core. Today, I support talents in strategically building their careers, developing clear positioning, and navigating long-term growth. At the same time, I advise brands on meaningful, sustainable collaborations.

My focus is not on quick deals, but on partnerships that make sense in the long run – for people as well as for brands.

What defines my work is a close, hands-on approach with our talents, a strong commitment to quality, and a very personal way of working. I believe in honest advice, transparent processes, and collaborations built on equal footing – values that Brandbirds stands for, and that I represent personally.

carolin-niendorf